Way back in my health care days we worked with a consultant who taught me about being a fire starter. It is a concept I’ve kept in the back of my mind since learning about it. I’d like to share it with you now in the hope it speaks to you, too.
A Fire Starter is [...]
Congratulations to Jayne Levy (@jaynelevy) of Fishman PR (@fish_franchiz) who will join me in NYC next Monday for #journchat LIVE at NBC News’ headquarters at “30 Rock.”
Levy and her Fishman team submitted the winning entry for the recent “Win a Trip to NYC With Me” contest hosted by #journchat sponsor, Cision.
The special edition of #journchat [...]
What’s next for the public relations industry? It’s not about the “next” Twitter or “Foursquare.” It is about bringing structure, focus and strategy to the idea of social. Below is my recent keynote for the PRSA Travel and Tourism (#travelPRSA) conference. Feel free to add your thoughts and opinions in the comments.
PRSA Travel [...]
The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Yesterday I spoke at the National Generation & Transmission Communicators Conference in Texas. They asked for “201 style” presentation to help them discover more/new ways to use online communications. Here’s what I shared:
Ideas and Tactics for CIPCO
View more presentations from Sarah Evans.
I took a 48 hour break from online communication (and that includes my cell phone) during the holiday season. It was a great detox. When I opened up my Facebook account this afternoon I had invitations to more than 100 groups and pages. Of these 100+ invitations, I joined TWO.
People can promote whatever they so [...]
I’m writing this as much for myself as for each of you. “Relationships before tasks.” I must remind myself to put relationships before tasks. Yes, we’re constantly on deadline or swamped with too many clients. But we shouldn’t be too busy for our relationships. Easier said than done, right? I’m not saying give all of [...]
AdWeek released an article today regarding Target’s recent accusation of false advertising for allegedly wrongly promoting ‘organic’ soymilk. Target is being targeted (pun intended) by The Cornucopia Institute, “alleging that Target was misleading consumers in its national newspaper advertisements for Silk.” (Target is also accused of wrongly promoting certain Archer Farms products as organic.)
As a [...]
I was among a group of individuals who received an early release of Gary Vaynerchuk’s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he’s known by his fans) about how he’s built his brand, a few of his favorite social media platforms and [...]
I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It’s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I’ve tried it. Enter today’s example:
I read a post on [...]
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In the daily e-recap I send to public relations professionals I include a “Thought for the day.” I write Commentz early in the morning which is also my reflection time. It’s a message, thought or question I pose to myself [...]
In November 2009, we’ll celebrate our one-year anniversary of #journchat. I can hardly believe it. This past year we’ve had featured guests Steve Brusk, CNN national assignment editor, Richard Laermer, Bad Pitch Blog, Adam Ostrow, editor of Mashable and tonight Jen Preston, social media editor at the New York Times. Thanks to all for joining [...]
I’m channeling my inner “Dear Abby” right now. An email I received this morning sparked an idea and opportunity to help someone who really needs advice. This is the first in a series of “Communications and Public Relations Advice Column: Dear Community.” Your feedback and advice will be shared with those who need it. What’s [...]
Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:
10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]
Guest post by: Valerie Merahn Simon serves as a Senior Vice President at BurrellesLuce media monitoring and measurement, and writes a national public relations column for examiner.com. She is also co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by Deirdre Breakenridge. She can be found [...]