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	<title> &#187; PR</title>
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		<title>Are you a Fire Starter?</title>
		<link>http://prsarahevans.com/2010/08/26/are-you-a-fire-starter/</link>
		<comments>http://prsarahevans.com/2010/08/26/are-you-a-fire-starter/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:45:00 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[fire starter]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1334</guid>
		<description><![CDATA[Way back in my health care days we worked with a consultant who taught me about being a fire starter. It is a concept I&#8217;ve kept in the back of my mind since learning about it. I&#8217;d like to share it with you now in the hope it speaks to you, too.
A Fire Starter is [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Are you a Fire Starter?", url: "http://prsarahevans.com/2010/08/26/are-you-a-fire-starter/" });</script>]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Why did Fishman PR win the #journchat LIVE contest? See for yourself.</title>
		<link>http://prsarahevans.com/2010/08/03/journchat-live-winner-fishman-pr-shares-their-love-via-video/</link>
		<comments>http://prsarahevans.com/2010/08/03/journchat-live-winner-fishman-pr-shares-their-love-via-video/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 20:42:49 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[HOW TO Pitch]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[cision]]></category>
		<category><![CDATA[live chat]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1293</guid>
		<description><![CDATA[Congratulations to Jayne Levy (@jaynelevy) of Fishman PR (@fish_franchiz) who will join me in NYC next Monday for #journchat LIVE at NBC News’ headquarters at “30 Rock.&#8221;
Levy and her Fishman team submitted the winning entry for the recent &#8220;Win a Trip to NYC With Me&#8221; contest hosted by #journchat sponsor, Cision.
The special edition of #journchat [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Why did Fishman PR win the #journchat LIVE contest? See for yourself.", url: "http://prsarahevans.com/2010/08/03/journchat-live-winner-fishman-pr-shares-their-love-via-video/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/08/03/journchat-live-winner-fishman-pr-shares-their-love-via-video/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Next in Innovation: Social Media in 2010 and Beyond</title>
		<link>http://prsarahevans.com/2010/05/28/whats-next-in-innovation-social-media-in-2010-and-beyond/</link>
		<comments>http://prsarahevans.com/2010/05/28/whats-next-in-innovation-social-media-in-2010-and-beyond/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:22:44 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[next]]></category>
		<category><![CDATA[prsa]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1255</guid>
		<description><![CDATA[What’s next for the public relations industry? It&#8217;s not about the “next” Twitter or  “Foursquare.” It is about bringing structure, focus and strategy to  the idea of social. Below is my recent keynote for the PRSA Travel and Tourism (#travelPRSA) conference. Feel free to add your thoughts and opinions in the comments.
PRSA Travel [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What&#8217;s Next in Innovation: Social Media in 2010 and Beyond", url: "http://prsarahevans.com/2010/05/28/whats-next-in-innovation-social-media-in-2010-and-beyond/" });</script>]]></description>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>HOW TO: Set up a free online monitoring system</title>
		<link>http://prsarahevans.com/2010/01/21/how-to-set-up-a-free-online-monitoring-system/</link>
		<comments>http://prsarahevans.com/2010/01/21/how-to-set-up-a-free-online-monitoring-system/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:28:00 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[track]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1043</guid>
		<description><![CDATA[// 
Share
The question I get asked most frequently, &#8220;How do you monitor what is happening online?&#8221; I&#8217;ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO: Set up a free online monitoring system", url: "http://prsarahevans.com/2010/01/21/how-to-set-up-a-free-online-monitoring-system/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/21/how-to-set-up-a-free-online-monitoring-system/feed/</wfw:commentRss>
		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>Online communication tactics for business</title>
		<link>http://prsarahevans.com/2010/01/19/online-communication-tactics-for-business/</link>
		<comments>http://prsarahevans.com/2010/01/19/online-communication-tactics-for-business/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:44:56 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1036</guid>
		<description><![CDATA[// 

Share
Yesterday I spoke at the National Generation &#38; Transmission Communicators Conference in Texas. They asked for &#8220;201 style&#8221; presentation to help them discover more/new ways to use online communications. Here&#8217;s what I shared:
Ideas and Tactics for CIPCO
View more presentations from Sarah Evans.

<script type="text/javascript">SHARETHIS.addEntry({ title: "Online communication tactics for business", url: "http://prsarahevans.com/2010/01/19/online-communication-tactics-for-business/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/19/online-communication-tactics-for-business/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Please stop creating a Facebook group or fanpage for EVERY SINGLE THING in the world. Thank you.</title>
		<link>http://prsarahevans.com/2009/12/27/please-stop-creating-a-facebook-group-or-fanpage-for-every-single-thing-in-the-world-thank-you/</link>
		<comments>http://prsarahevans.com/2009/12/27/please-stop-creating-a-facebook-group-or-fanpage-for-every-single-thing-in-the-world-thank-you/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 19:22:00 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=937</guid>
		<description><![CDATA[I took a 48 hour break from online communication (and that includes my cell phone) during the holiday season. It was a great detox. When I opened up my Facebook account this afternoon I had invitations to more than 100 groups and pages. Of these 100+ invitations, I joined TWO.
People can promote whatever they so [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Please stop creating a Facebook group or fanpage for EVERY SINGLE THING in the world. Thank you.", url: "http://prsarahevans.com/2009/12/27/please-stop-creating-a-facebook-group-or-fanpage-for-every-single-thing-in-the-world-thank-you/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/12/27/please-stop-creating-a-facebook-group-or-fanpage-for-every-single-thing-in-the-world-thank-you/feed/</wfw:commentRss>
		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>&#8220;Relationships before tasks.&#8221;</title>
		<link>http://prsarahevans.com/2009/12/14/relationships-before-tasks/</link>
		<comments>http://prsarahevans.com/2009/12/14/relationships-before-tasks/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 02:21:07 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=918</guid>
		<description><![CDATA[I&#8217;m writing this as much for myself as for each of you. &#8220;Relationships before tasks.&#8221; I must remind myself to put relationships before tasks. Yes, we&#8217;re constantly on deadline or swamped with too many clients. But we shouldn&#8217;t be too busy for our relationships. Easier said than done, right? I&#8217;m not saying give all of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "&#8220;Relationships before tasks.&#8221;", url: "http://prsarahevans.com/2009/12/14/relationships-before-tasks/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/12/14/relationships-before-tasks/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Soymilk: Not a negative PR issue for Target</title>
		<link>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/</link>
		<comments>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:22:55 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=735</guid>
		<description><![CDATA[AdWeek released an article today regarding Target&#8217;s recent accusation of false advertising for allegedly wrongly promoting &#8216;organic&#8217; soymilk. Target is being targeted (pun intended) by The Cornucopia Institute, &#8220;alleging that Target was misleading consumers in its national newspaper advertisements for Silk.&#8221; (Target is also accused of wrongly promoting certain Archer Farms products as organic.)
As a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Soymilk: Not a negative PR issue for Target", url: "http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge</title>
		<link>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/</link>
		<comments>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 19:29:14 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[crush it]]></category>
		<category><![CDATA[garyvee]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=707</guid>
		<description><![CDATA[I was among a group of individuals who received an early release of Gary Vaynerchuk&#8217;s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he&#8217;s known by his fans) about how he&#8217;s built his brand, a few of his favorite social media platforms and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge", url: "http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>To buy or not to buy: How do you know what&#8217;s true?</title>
		<link>http://prsarahevans.com/2009/09/28/to-buy-or-not-to-buy-how-do-you-know-whats-true/</link>
		<comments>http://prsarahevans.com/2009/09/28/to-buy-or-not-to-buy-how-do-you-know-whats-true/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:34:35 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brandjacked]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[dots gloves]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=684</guid>
		<description><![CDATA[I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It&#8217;s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I&#8217;ve tried it. Enter today&#8217;s example:
I read a post on [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "To buy or not to buy: How do you know what&#8217;s true?", url: "http://prsarahevans.com/2009/09/28/to-buy-or-not-to-buy-how-do-you-know-whats-true/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/09/28/to-buy-or-not-to-buy-how-do-you-know-whats-true/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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