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The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]

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Share Play nice. This is probably one of the keys in the book “All I Really Need to Know I Learned in Kindergarten,” but I haven’t read it. It’s a simple statement. In fact, it’s one of the rules I share each week as #journchat begins. It’s meant as a “gentle” reminder that we [...]

The first question (Q1) during Monday night’s #journchat was “What should a hyperlocal news site include/not include? What advice do you have?” With 200+ weekly participants there are many views shared from journalists, bloggers and public relations professionals (and students).
Here’s their take on what will make a successful hyperlocal newsroom. First, let me share my [...]

I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It’s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I’ve tried it. Enter today’s example:
I read a post on [...]

It is a common occurence that I receive emails from individuals who ask me to do a link exchange. It is also quite common for me to disregard or email a “no” response to the request.
Why?

I don’t know “you” (or your business/Web site) and you (most likely) don’t know me. It’s like if we met [...]

In November 2009, we’ll celebrate our one-year anniversary of #journchat. I can hardly believe it. This past year we’ve had featured guests Steve Brusk, CNN national assignment editor, Richard Laermer, Bad Pitch Blog, Adam Ostrow, editor of Mashable and tonight Jen Preston, social media editor at the New York Times. Thanks to all for joining [...]

I’m channeling my inner “Dear Abby” right now. An email I received this morning sparked an idea and opportunity to help someone who really needs advice. This is the first in a series of “Communications and Public Relations Advice Column: Dear Community.” Your feedback and advice will be shared with those who need it. What’s [...]

Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:

10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]

Guest post by: Valerie Merahn Simon serves as a Senior Vice President at BurrellesLuce media monitoring and measurement, and writes a national public relations column for examiner.com. She is also co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by Deirdre Breakenridge. She can be found [...]

Before you scroll down to read the list, a few things you should know:

This is the second year of the Top 50 Tweeples contest. You can view 2008 recipients, here.
There was a public nomination process which took place August 9 through August 18. You had to be nominated by someone along with your area of [...]

Note: This is a portion of the Crisis Overnight story. It is meant to give you an overview of what components made up our success. If you have specific questions, feel free to contact me directly (prsarahevans at gmail dot com).

What happened?
A beloved and trusted community crisis center tapped out and maxed [...]

For the past hour or so, it looks like many people’s Twitter posts (or tweets) are also posting to their Facebook accounts. I don’t know the cause, but I did find a way to successfully stop it per a tweet from @KatieKrafka.

Here’s what worked for me:
Go to a Facebook status populated from Twitter and [...]

How many times do you have to add, upload or link to your online communities? If you’re anything like me, it’s quite often. There are a few platforms out there which allow you to create what is essentially an online business card, but card.ly is my new favorite. The set up process was easy and [...]