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	<title> &#187; Social media</title>
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	<link>http://prsarahevans.com</link>
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		<title>Why did Fishman PR win the #journchat LIVE contest? See for yourself.</title>
		<link>http://prsarahevans.com/2010/08/journchat-live-winner-fishman-pr-shares-their-love-via-video/</link>
		<comments>http://prsarahevans.com/2010/08/journchat-live-winner-fishman-pr-shares-their-love-via-video/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 20:42:49 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[HOW TO Pitch]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[cision]]></category>
		<category><![CDATA[live chat]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1293</guid>
		<description><![CDATA[Congratulations to Jayne Levy (@jaynelevy) of Fishman PR (@fish_franchiz) who will join me in NYC next Monday for #journchat LIVE at NBC News’ headquarters at “30 Rock.&#8221;
Levy and her Fishman team submitted the winning entry for the recent &#8220;Win a Trip to NYC With Me&#8221; contest hosted by #journchat sponsor, Cision.
The special edition of #journchat [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Why did Fishman PR win the #journchat LIVE contest? See for yourself.", url: "http://prsarahevans.com/2010/08/journchat-live-winner-fishman-pr-shares-their-love-via-video/" });</script>]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>HOW TO: Set up a free online monitoring system</title>
		<link>http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/</link>
		<comments>http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:28:00 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[track]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1043</guid>
		<description><![CDATA[// 
Share
The question I get asked most frequently, &#8220;How do you monitor what is happening online?&#8221; I&#8217;ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO: Set up a free online monitoring system", url: "http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/" });</script>]]></description>
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		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>Play nice</title>
		<link>http://prsarahevans.com/2010/01/play-nice/</link>
		<comments>http://prsarahevans.com/2010/01/play-nice/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:59:27 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[nice]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1024</guid>
		<description><![CDATA[// 

Share Play nice. This is probably one of the keys in the book &#8220;All I Really Need to Know I Learned in Kindergarten,&#8221; but I haven&#8217;t read it. It&#8217;s a simple statement. In fact, it&#8217;s one of the rules I share each week as #journchat begins. It&#8217;s meant as a &#8220;gentle&#8221; reminder that we [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Play nice", url: "http://prsarahevans.com/2010/01/play-nice/" });</script>]]></description>
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		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>What you need for your hyperlocal newsroom</title>
		<link>http://prsarahevans.com/2009/12/what-you-need-for-your-hyperlocal-newsroom/</link>
		<comments>http://prsarahevans.com/2009/12/what-you-need-for-your-hyperlocal-newsroom/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:11:03 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=960</guid>
		<description><![CDATA[The first question (Q1) during Monday night&#8217;s #journchat was &#8220;What should a hyperlocal news site include/not include? What advice do you have?&#8221; With 200+ weekly participants there are many views shared from journalists, bloggers and public relations professionals (and students).
Here&#8217;s their take on what will make a successful hyperlocal newsroom. First, let me share my [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What you need for your hyperlocal newsroom", url: "http://prsarahevans.com/2009/12/what-you-need-for-your-hyperlocal-newsroom/" });</script>]]></description>
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		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>To buy or not to buy: How do you know what&#8217;s true?</title>
		<link>http://prsarahevans.com/2009/09/to-buy-or-not-to-buy-how-do-you-know-whats-true/</link>
		<comments>http://prsarahevans.com/2009/09/to-buy-or-not-to-buy-how-do-you-know-whats-true/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:34:35 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brandjacked]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[dots gloves]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=684</guid>
		<description><![CDATA[I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It&#8217;s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I&#8217;ve tried it. Enter today&#8217;s example:
I read a post on [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "To buy or not to buy: How do you know what&#8217;s true?", url: "http://prsarahevans.com/2009/09/to-buy-or-not-to-buy-how-do-you-know-whats-true/" });</script>]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>&#8220;Will you exchange links with me?&#8221;</title>
		<link>http://prsarahevans.com/2009/09/will-you-exchange-links-with-me/</link>
		<comments>http://prsarahevans.com/2009/09/will-you-exchange-links-with-me/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 17:17:55 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[blog roll]]></category>
		<category><![CDATA[exchange]]></category>
		<category><![CDATA[link]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=660</guid>
		<description><![CDATA[It is a common occurence that I receive emails from individuals who ask me to do a link exchange. It is also quite common for me to disregard or email a &#8220;no&#8221; response to the request.
Why?

I don&#8217;t know &#8220;you&#8221; (or your business/Web site) and you (most likely) don&#8217;t know me. It&#8217;s like if we met [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "&#8220;Will you exchange links with me?&#8221;", url: "http://prsarahevans.com/2009/09/will-you-exchange-links-with-me/" });</script>]]></description>
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		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>#journchat recap with featured guest New York Times&#8217; Jen Preston</title>
		<link>http://prsarahevans.com/2009/09/journchat-recap-with-featured-guest-new-york-times-jen-preston/</link>
		<comments>http://prsarahevans.com/2009/09/journchat-recap-with-featured-guest-new-york-times-jen-preston/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 02:13:05 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[jen preston]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new york times]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=655</guid>
		<description><![CDATA[In November 2009, we&#8217;ll celebrate our one-year anniversary of #journchat. I can hardly believe it. This past year we&#8217;ve had featured guests Steve Brusk, CNN national assignment editor, Richard Laermer, Bad Pitch Blog, Adam Ostrow, editor of Mashable and tonight Jen Preston, social media editor at the New York Times. Thanks to all for joining [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "#journchat recap with featured guest New York Times&#8217; Jen Preston", url: "http://prsarahevans.com/2009/09/journchat-recap-with-featured-guest-new-york-times-jen-preston/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/09/journchat-recap-with-featured-guest-new-york-times-jen-preston/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Dear Community: &#8220;Do I let him blog?&#8221; -In a pickle</title>
		<link>http://prsarahevans.com/2009/09/dear-community-do-i-let-him-blog-in-a-pickle/</link>
		<comments>http://prsarahevans.com/2009/09/dear-community-do-i-let-him-blog-in-a-pickle/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:32:47 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[dear community]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[pickle]]></category>
		<category><![CDATA[series]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=643</guid>
		<description><![CDATA[I&#8217;m channeling my inner &#8220;Dear Abby&#8221; right now. An email I received this morning sparked an idea and opportunity to help someone who really needs advice. This is the first in a series of &#8220;Communications and Public Relations Advice Column: Dear Community.&#8221; Your feedback and advice will be shared with those who need it. What&#8217;s [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Dear Community: &#8220;Do I let him blog?&#8221; -In a pickle", url: "http://prsarahevans.com/2009/09/dear-community-do-i-let-him-blog-in-a-pickle/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/09/dear-community-do-i-let-him-blog-in-a-pickle/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Changing the 10/80/10 rule in online communication</title>
		<link>http://prsarahevans.com/2009/09/changing-the-108010-rule-in-online-communication/</link>
		<comments>http://prsarahevans.com/2009/09/changing-the-108010-rule-in-online-communication/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:01:04 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[10/80/10]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[rule]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=631</guid>
		<description><![CDATA[Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:

10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Changing the 10/80/10 rule in online communication", url: "http://prsarahevans.com/2009/09/changing-the-108010-rule-in-online-communication/" });</script>]]></description>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Building community is more than you and me</title>
		<link>http://prsarahevans.com/2009/08/you%e2%80%99re-not-vain-but-i-bet-you-hope-this-post-is-about-you%e2%80%a6/</link>
		<comments>http://prsarahevans.com/2009/08/you%e2%80%99re-not-vain-but-i-bet-you-hope-this-post-is-about-you%e2%80%a6/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 20:34:30 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[valerie simon]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=621</guid>
		<description><![CDATA[ 
 
 Guest post by: Valerie Merahn Simon serves as a Senior Vice President at BurrellesLuce media monitoring and measurement, and writes a national public relations column for examiner.com. She is also co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by Deirdre Breakenridge. She can be found [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Building community is more than you and me", url: "http://prsarahevans.com/2009/08/you%e2%80%99re-not-vain-but-i-bet-you-hope-this-post-is-about-you%e2%80%a6/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/08/you%e2%80%99re-not-vain-but-i-bet-you-hope-this-post-is-about-you%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>36</slash:comments>
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