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	<link>http://prsarahevans.com</link>
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	<lastBuildDate>Mon, 01 Mar 2010 14:26:46 +0000</lastBuildDate>
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		<title>Tips for building a small business social media strategy</title>
		<link>http://prsarahevans.com/2010/03/tips-for-building-a-small-business-social-media-strategy/</link>
		<comments>http://prsarahevans.com/2010/03/tips-for-building-a-small-business-social-media-strategy/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:25:21 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1138</guid>
		<description><![CDATA[Listening. It should be at the top of your small business&#8217; list if you&#8217;re developing a social media strategy. It&#8217;s not a coincidence two respected social media advisers both ranked &#8220;listening&#8221; as the focus area for small businesses.
Chris Brogan, social media adviser, author, Trust Agents, offers this advice, &#8220;Listen. And Listen Deeply.&#8221;

Scott Monty, head of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Tips for building a small business social media strategy", url: "http://prsarahevans.com/2010/03/tips-for-building-a-small-business-social-media-strategy/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/03/tips-for-building-a-small-business-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>36</slash:comments>
		</item>
		<item>
		<title>&#8220;FTC Regulations and Me,&#8221; webinar and panel discussion focuses on PR and blogger impact</title>
		<link>http://prsarahevans.com/2010/02/ftc-regulations-and-me-webinar-and-panel-discussion-focuses-on-pr-and-blogger-impact/</link>
		<comments>http://prsarahevans.com/2010/02/ftc-regulations-and-me-webinar-and-panel-discussion-focuses-on-pr-and-blogger-impact/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:39:54 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[murphy]]></category>
		<category><![CDATA[solis]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1114</guid>
		<description><![CDATA[// 

Join Brian Solis, principal, Future Works, Ted Murphy, principal, IZEA, Mary Engle, associate director, Bureau of Consumer Protection, Federal Trade Commission and myself for &#8220;FTC Regulations and Me,&#8221; (#ftcme) a webinar panel, on February 19 from 1 to 2 p.m. CST to learn how the Federal Trade Commission (FTC) &#8220;Guides Concerning the Use of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "&#8220;FTC Regulations and Me,&#8221; webinar and panel discussion focuses on PR and blogger impact", url: "http://prsarahevans.com/2010/02/ftc-regulations-and-me-webinar-and-panel-discussion-focuses-on-pr-and-blogger-impact/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/02/ftc-regulations-and-me-webinar-and-panel-discussion-focuses-on-pr-and-blogger-impact/feed/</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>33 PR professionals looking for jobs tell employers why they should be hired</title>
		<link>http://prsarahevans.com/2010/02/33-pr-professionals-looking-for-a-job-can-you-help/</link>
		<comments>http://prsarahevans.com/2010/02/33-pr-professionals-looking-for-a-job-can-you-help/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 03:40:28 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[arik hanson]]></category>
		<category><![CDATA[happo]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[valerie simon]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1104</guid>
		<description><![CDATA[// 
 Share
What can we do for our peers when times get tough? Start a campaign. That&#8217;s what Arik Hanson and Valerie Simon did with their upcoming movement, Help a PR Pro Out Day (#HAPPO). On Friday, February 19, from 10 am to 2 pm CST professionals and agencies from across the country will donate [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "33 PR professionals looking for jobs tell employers why they should be hired", url: "http://prsarahevans.com/2010/02/33-pr-professionals-looking-for-a-job-can-you-help/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/02/33-pr-professionals-looking-for-a-job-can-you-help/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>#journchat partnership with Cision</title>
		<link>http://prsarahevans.com/2010/02/journchat-partnership-with-cision/</link>
		<comments>http://prsarahevans.com/2010/02/journchat-partnership-with-cision/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:32:51 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[cision]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[partnership]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1101</guid>
		<description><![CDATA[// 

Share
This morning the leadership of Cision and I announced a new partnership around #journchat. I want to let chat participants know a few things: 1) I will remain as the chat moderator; 2) The format will remain the same (although we&#8217;ll experiment with other platforms like LiveFyre); 3) Ownership over question selection, chat themes [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "#journchat partnership with Cision", url: "http://prsarahevans.com/2010/02/journchat-partnership-with-cision/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/02/journchat-partnership-with-cision/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Random thoughts: &#8220;Don&#8217;t judge,&#8221; &#8220;empathy&#8221; and &#8220;how to get it all done&#8221;</title>
		<link>http://prsarahevans.com/2010/02/random-thoughts-dont-judge-empathy-and-how-to-get-it-all-done/</link>
		<comments>http://prsarahevans.com/2010/02/random-thoughts-dont-judge-empathy-and-how-to-get-it-all-done/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:28:03 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[random]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[title]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1099</guid>
		<description><![CDATA[I was out of the country last week and therefore did not regularly post. So, I present to you, my random thoughts from the week:
Don&#8217;t judge a blog by its title.
Same concept as that old book adage.   I&#8217;ve made the mistake before thinking a blog post would be amazing because of its title. [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Random thoughts: &#8220;Don&#8217;t judge,&#8221; &#8220;empathy&#8221; and &#8220;how to get it all done&#8221;", url: "http://prsarahevans.com/2010/02/random-thoughts-dont-judge-empathy-and-how-to-get-it-all-done/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/02/random-thoughts-dont-judge-empathy-and-how-to-get-it-all-done/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>What&#8217;s your social network routine?</title>
		<link>http://prsarahevans.com/2010/02/whats-your-social-network-routine/</link>
		<comments>http://prsarahevans.com/2010/02/whats-your-social-network-routine/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:52:16 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[routine]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1093</guid>
		<description><![CDATA[// 
 Share
The majority of businesses I work with want to know how they should spend their time via social networks. They get past the basic &#8220;how to&#8221; tutorial sessions and want to build in some semblence of a daily routine. While situations can arise outside the planned activities, I provide them a starter guide. [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What&#8217;s your social network routine?", url: "http://prsarahevans.com/2010/02/whats-your-social-network-routine/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/02/whats-your-social-network-routine/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>CROWDSOURCED: iPad launch an iWin or iFail?</title>
		<link>http://prsarahevans.com/2010/01/crowdsourced-ipad-launch-an-iwin-or-ifail/</link>
		<comments>http://prsarahevans.com/2010/01/crowdsourced-ipad-launch-an-iwin-or-ifail/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 20:16:25 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1073</guid>
		<description><![CDATA[// 
 Share
Am I an Apple fan girl? I own an iMac, Mac Book and iPhone so I guess I&#8217;d fit the description, but I&#8217;m no iJustine. I do spend my time analyzing technology and how it impacts the way we communicate. It was amazing to watch (at least what I could process) the amount [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "CROWDSOURCED: iPad launch an iWin or iFail?", url: "http://prsarahevans.com/2010/01/crowdsourced-ipad-launch-an-iwin-or-ifail/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/crowdsourced-ipad-launch-an-iwin-or-ifail/feed/</wfw:commentRss>
		<slash:comments>56</slash:comments>
		</item>
		<item>
		<title>NYU&#8217;s Jay Rosen shares expertise via #journchat</title>
		<link>http://prsarahevans.com/2010/01/nyus-jay-rosen-shares-expertise-via-journchat/</link>
		<comments>http://prsarahevans.com/2010/01/nyus-jay-rosen-shares-expertise-via-journchat/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:54:15 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[jay rosen]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1070</guid>
		<description><![CDATA[The #journchat community had an opportunity to pick the brain of NYU&#8217;s journalism professor Jay Rosen (@jayrosen_NYU) this past Monday. This is a complete transcript of the questions and Jay&#8217;s responses.
The complete #journchat transcript from 1/25: http://j.mp/60myJH (270+ participants, 1,300+ tweets).
Q1: What do you think of journs using only Facebook and Twitter to test the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "NYU&#8217;s Jay Rosen shares expertise via #journchat", url: "http://prsarahevans.com/2010/01/nyus-jay-rosen-shares-expertise-via-journchat/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/nyus-jay-rosen-shares-expertise-via-journchat/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>HOW TO: Set up a free online monitoring system</title>
		<link>http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/</link>
		<comments>http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:28:00 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[track]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1043</guid>
		<description><![CDATA[// 
Share
The question I get asked most frequently, &#8220;How do you monitor what is happening online?&#8221; I&#8217;ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO: Set up a free online monitoring system", url: "http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/how-to-set-up-a-free-online-monitoring-system/feed/</wfw:commentRss>
		<slash:comments>66</slash:comments>
		</item>
		<item>
		<title>Everyone is busier than you</title>
		<link>http://prsarahevans.com/2010/01/everyone-is-busier-than-you/</link>
		<comments>http://prsarahevans.com/2010/01/everyone-is-busier-than-you/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:00:39 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[busy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1038</guid>
		<description><![CDATA[// 

Share
Everyone is busier than you are. Did that catch you off guard? When I interact with someone I do my best (and it doesn&#8217;t always happen) to think this (changing &#8220;you&#8221; to &#8220;I&#8221;). It helps to keep me from saying, &#8220;I&#8217;m so busy&#8230;&#8221; 
Part of the reason is because I dislike the glorification of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Everyone is busier than you", url: "http://prsarahevans.com/2010/01/everyone-is-busier-than-you/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/01/everyone-is-busier-than-you/feed/</wfw:commentRss>
		<slash:comments>46</slash:comments>
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