Speaking

As a professional speaker, Sarah Evans engages and educates businesses and organizations in the use of emerging technologies, connecting her with more than 70,000 people.

As one of the leading speakers in the country on all things social media, Sarah keynotes, speaks and hosts full-day boot camps at industry conferences, business events and public and private corporate functions.

Sarah customizes her presentations for each audience and topic, which includes teaching techniques on how to employ social media, connecting with online influencers, monitoring and online branding.

Past presentation highlights include the PRSA National Tech conference keynote, PubCon, SXSW, Social:IRL and Social Fresh, among others.

To book Sarah for a speaking engagement or corporate boot camp, please contact Liz [at] sevansstrategy.com.

For more information about Sarah, read her brief biography.

SPEAKING TOPICS

Sarah can speak about all things social media and customizes presentations based on audience. The following are several suggestions –

Social Media Engagement for Businesses and Corporate Brands

Emerging media centers around two-way communication; it’s not another advertising alternative or push marketing tactic. Businesses can’t just sign up for a Facebook or Twitter account, post items/status updates and talk “at” their audiences. They have to listen, learn how to engage and become part of the conversation. This presentation teaches businesses how to build relationships with customers and influencers using social media, how to strategize a social media plan and which tools to use, how to measure ROI (or return on engagement) along with applicable case studies.

Reconstructing Crisis Communications in the Digital Age

From the BP Oil Spill to the Tiger Woods scandal, when crisis happens, it’s not only important to monitor and respond to traditional media, stakeholders and constituents, but it’s also a necessity to follow along and respond to online conversations, as they will continue — with or with out you. The presentation educates on the importance of having a social media crisis communications plan in place beforehand and how to create, how to monitor and steps to take when responding to crisis via social media.

Social Media 101 Boot Camp

Looking to get your foot in the door of social media and for a better understanding of “how to” use the tools available to you? This full-day boot camp presentation incorporates exercises and activities applicable to your clients or profession so that attendees leave with social media goals, ideas for social media workflow, outline of social media tactics and a better idea of what social media is and how it can be used.

Hijacking an Online Conversation:

How to Make Your Brand Stand Out Online

It’s a busy world online and everyone is competing for attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out or make an impression? Sarah guides attendees through this process sharing anecdotes on how to use social technology to listen and tap into media relations and online conversation, blogging to leverage expertise, becoming a super-user and how this can benefit your bottom line, build business, connect with peers and position you as a thought leader to bring a new dimension to your personal or corporate brand personality online.

PR & Tapping into the Evolution of Social Journalism

The news release is dead… or is it? Traditionally, “pitching” meant sending a news release, making a follow up call and taking a journalist out to lunch or drinks to build a relationship. However, the rise of social media brings connecting to an entirely different level. No longer are we “pitching” the media — we’re connecting directly to consumers and influencers and discovering alternative strategies to build meaningful relationships with these audiences. This presentation teaches how to locate influencers, bloggers and journalists online, how build relationships with these groups via social media and ultimately how to share news in a new era.

The Design of Social Good: Social Media for Nonprofits

Social media gives nonprofits a leg up when connecting and building meaningful relationships with donors and their constituents. By identifying people with similar interests and looking for ways to insert yourself into their conversations, whether it’s through a tweet, Facebook wall post or a comment on a blog, you’re building meaningful relationships that are mutually beneficial.

To book Sarah for a speaking engagement or corporate boot camp, please contact Liz [at] sevansstrategy.com.

SPEAKING EXPERIENCE

• Social:IRL (boot camp, keynote)
• PubCon (keynote)
• PRSA T3 national conference (keynote)
• PRSA International
• PRSA – Digital Impact Conference
• PRSA Travel & Tourism Conference (keynote)
• SXSW Interactive
• BrandCamp
• PRSA Minnesota
• TECHmunch
• Blog World
• PR News Digital PR Next Practices Summit (keynote)
• British Council in Chicago TN2020
• New Orleans American Marketing Association
• Social Media Bootcamp at Baltimore County Community College
• Izeafest
• weTrain Fall Conference
• Cusp Conference Chicago
• Association for Women in Communications (AWC)
• Women in Management National Conference
• Free State Social
• Media Bistro, AllFacebook
• NewsCertified Chicago
• Spark & Hustle Chicago

****Sarah can be seen in the February 2010 edition of Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entrepreneur’s Top 10 Hot Startups of 2010.****