You wrote a blog post. Now what? Here are four (relatively) easy ways to give life to your content. Each of these tactics uses a public relations approach to engage and connect with a community (notice I didn’t say audience). Posts don’t share themselves and can remain stagnant if not promoted effectively. It’s helpful to [...]
In case you don’t have time to review Technorati’s State of the Blogosphere 2010 in its entirety, here’s an easy-to-digest recap. All takeaways are in a tweet-ready format (minus hashtags) so you can easily share with your networks.
This year’s topics include: brands embracing social media, traditional media vs. social media, brands working with [...]
I was out of the country last week and therefore did not regularly post. So, I present to you, my random thoughts from the week:
Don’t judge a blog by its title.
Same concept as that old book adage. I’ve made the mistake before thinking a blog post would be amazing because of its title. [...]
It was reported this morning that there are already 6.5 million Twitter lists. Impressive numbers. As the number of lists grows it will become increasingly difficult to decide which lists to follow. I’ve done a bit of research to get you started with a few popular lists.
You can easily view all lists related to journalism, [...]
The grandchild of the blog or social media is the multimedia lifestream. What is a multimedia lifestream? An aggregation of EVERYTHING you do online that is social and/or for public consumption, housed in one place. I’m watching this evolution right now with platforms like Cinch and Posterous (where you can include more than text only [...]
It’s Monday night which means it’s #journchat. Tonight’s chat had approximately 168 professionals (with more than 1,000 tweets) who participated. A one-question poll tonight (taken by 90 of the participants) showed the following breakdown: 26 journalists, 38 PRs, 21 bloggers, 18 marketing professionals among others. While we asked nine questions during the chat, I’ve highlighted [...]
In November 2009, we’ll celebrate our one-year anniversary of #journchat. I can hardly believe it. This past year we’ve had featured guests Steve Brusk, CNN national assignment editor, Richard Laermer, Bad Pitch Blog, Adam Ostrow, editor of Mashable and tonight Jen Preston, social media editor at the New York Times. Thanks to all for joining [...]
This is an example of a really bad pitch which was targeted to me. Rather than out the person or focus on the negative (I did rant a bit on Facebook), let’s workshop this and make it a great pitch.
Without giving away too many details about the organization, here’s the background:
Non-profit fundraiser seeks to [...]
I’m channeling my inner “Dear Abby” right now. An email I received this morning sparked an idea and opportunity to help someone who really needs advice. This is the first in a series of “Communications and Public Relations Advice Column: Dear Community.” Your feedback and advice will be shared with those who need it. What’s [...]
In the spirit of my need for speed, my newest post… As I’m building relationships on social networks, I’ve had the pleasure of meeting (or tweeting) various experts. I put a request out into the universe and it’s answered by those well qualified to do so. For instance, just tonight I was struggling on what [...]