Jun 25 2010

JUST ANNOUNCED: Alicia Keys names “I am a Super Woman.com” head blogger

Alicia Keys and AK Worldwide announced today that Alexis Tirado has landed the highly-coveted Head Blogger position for Keys’ soon-to-be-launched website IAAS.com (I Am A Super Woman). In April, Alicia Keys partnered with Monster.com to launch a national pursuit for the Head Blogger of IAAS.com.
Keys and Monster.com were aided in the judging process [...]

Jun 7 2010

OVERVIEW: FTC Guidelines for Online Endorsements

Later this week I have the privilege of keynoting at the PRSA T3 conference and sharing insights with the TechMunch community. During the TechMunch panel I’ll be talking about the FTC Guidelines and how they impact bloggers. As a supplement to that discussion I created a very basic overview. Feel free to beg, borrow and [...]

Oct 5 2009

Skills for future journalists and PRs, a great digital newsroom and top 3 resources…

It’s Monday night which means it’s #journchat. Tonight’s chat had approximately 168 professionals (with more than 1,000 tweets) who participated. A one-question poll tonight (taken by 90 of the participants) showed the following breakdown: 26 journalists, 38 PRs, 21 bloggers, 18 marketing professionals among others. While we asked nine questions during the chat, I’ve highlighted [...]

May 24 2009

HOW TO pitch: Mashable (series premiere)

This is the first post in a new “HOW TO pitch” series. I’m reaching out to media outlets (including popular bloggers) on the best way for public relations professionals to pitch them and increase chances of story(ies) being picked up. Each participant is asked the same set of questions and their answers will not be [...]

Mar 30 2009

First comprehensive shareable database of media on Twitter unveiled

Win Kindle II for entering vetted media contacts and tweeting support on Twitter

Post to 
I’m using the MediaOnTwitter wiki! Win a Kindle 2 for entering info #mediatweet http://bit.ly/mediatweet

MediaOnTwitter, powered by TrackVia’s online database, is the first shareable media database available to Twitter users. It is a free resource and media can be sorted by beat, location, name or media outlet.
MediaOnTwitter [...]