Jul 13 2010
Expectation management: What to do when you’re not on track to meet a goal
While it’s not the sunnier side of public relations, it’s something the majority of us have experienced. The dreaded moment when you realize you may not meet a client’s expectations. I know, I know. It’s not something we typically talk about. But, it happens. Why does it happen? From short turnaround time to poor planning, [...]
Jan 6 2010
Trust your gut: Know when partnerships are a right fit
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ShareThe wrong partnership or client can hurt you, your brand and/or your business. Partnerships which don’t align with you and what you stand for (or your business) creates a disconnect. Perhaps this plays out publicly in the media or forces you to complete tasks you don’t agree with privately. Either way, you’re on the [...]
