Jul 13 2010

Expectation management: What to do when you’re not on track to meet a goal

While it’s not the sunnier side of public relations, it’s something the majority of us have experienced. The dreaded moment when you realize you may not meet a client’s expectations. I know, I know. It’s not something we typically talk about. But, it happens. Why does it happen? From short turnaround time to poor planning, [...]