Move away from the generic social ask
A few years ago I read a quote from Blackbaud’s George Rubanenko in regards to fundraising,
“After six solicitations a year, the likelihood for long-term loyalty diminishes significantly.”
This means too many asks leads to the ultimate communications breakdown–the tune out.
Think about it, today it’s even easier to both reach your consumer AND HELP THEM TUNE YOU [...]
Proper Pitching: Or how to not to make a journalist or blogger angry and maybe ensure your story sees the light of day
Guest post by Jeff Cole. Jeff is experienced in marketing communications and in journalism. Cole spent over 20 years working as an awarding winning reporter in New York, Detroit and Milwaukee before crossing over into marketing communications. Because he was a reporter, Cole knows how the media works from the inside. He knows how to approach a [...]
A few pitching tips: fast pitch or slow pitch (but no curve balls)
I’m lucky to have a great network of professionals–truly lucky. I definitely do not “know it all” about the public relations profession and do not claim to. What I do have is access to some of the greatest minds around, mostly through social media. I also like to ask a lot of questions. Even when [...]
In the words of Kris Kross…”I missed the bus”
This is your friendly reminder that the bus leaving for Social Media Station is now boarding.
To all business owners, top executives, board members, marketing and public relations gurus and those who generally like to impress their superiors…you’re hearing it directly from me:
It’s not too late to engage with your community through social media.
I can [...]
