Reposted with attribution from Marketing Edge Podcast:
Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X. [...]
A few years ago I read a quote from Blackbaud’s George Rubanenko in regards to fundraising,
“After six solicitations a year, the likelihood for long-term loyalty diminishes significantly.”
This means too many asks leads to the ultimate communications breakdown–the tune out.
Think about it, today it’s even easier to both reach your consumer AND HELP THEM TUNE YOU [...]
COMPLETE DISCLOSURE: The Sonos system mentioned here was provided to me at no cost. In addition there was no expectation that I would write, talk or post about the experience. This is a customer service win that I chose to share.
Every once in a while there is something that irks me enough I [...]