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	<title> &#187; mashable</title>
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		<title>HOW TO: Get your startup noticed in the media</title>
		<link>http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/</link>
		<comments>http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:43:18 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[jennifer van grove]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1534</guid>
		<description><![CDATA[You&#8217;ve got the next &#8220;big thing&#8221; in technology. You&#8217;re excited and want to share it with the world. However, you&#8217;ve found that getting the media to cover your brand new startup isn&#8217;t easy. Luckily there are journalists and bloggers and entire outlets who specifically cover startups. This means a lot of people, including you (or [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO: Get your startup noticed in the media", url: "http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/" });</script>]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Being part of the 80% isn&#8217;t so bad</title>
		<link>http://prsarahevans.com/2009/12/16/being-part-of-the-80-isnt-so-bad/</link>
		<comments>http://prsarahevans.com/2009/12/16/being-part-of-the-80-isnt-so-bad/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 21:52:51 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[80/20]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=922</guid>
		<description><![CDATA[I talked about this in Commentz back in September, but wanted to share here.
I read this stat via Mashable which essentially reinforced the 80/20 rule on Twitter: &#8220;80 percent of users are &#8216;meformers,&#8217; or &#8216;me now&#8217; status updaters. The rest (20 percent) are informers who use the channels to share informational updates.&#8221;
The stat wasn&#8217;t surprising, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Being part of the 80% isn&#8217;t so bad", url: "http://prsarahevans.com/2009/12/16/being-part-of-the-80-isnt-so-bad/" });</script>]]></description>
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		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge</title>
		<link>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/</link>
		<comments>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 19:29:14 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[crush it]]></category>
		<category><![CDATA[garyvee]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=707</guid>
		<description><![CDATA[I was among a group of individuals who received an early release of Gary Vaynerchuk&#8217;s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he&#8217;s known by his fans) about how he&#8217;s built his brand, a few of his favorite social media platforms and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge", url: "http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
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		<title>HOW TO pitch: Mashable (series premiere)</title>
		<link>http://prsarahevans.com/2009/05/24/how-to-pitch-mashable-series-premiere/</link>
		<comments>http://prsarahevans.com/2009/05/24/how-to-pitch-mashable-series-premiere/#comments</comments>
		<pubDate>Sun, 24 May 2009 15:08:39 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[HOW TO Pitch]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=340</guid>
		<description><![CDATA[This is the first post in a new “HOW TO pitch” series. I’m reaching out to media outlets (including popular bloggers) on the best way for public relations professionals to pitch them and increase chances of story(ies) being picked up. Each participant is asked the same set of questions and their answers will not be [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO pitch: Mashable (series premiere)", url: "http://prsarahevans.com/2009/05/24/how-to-pitch-mashable-series-premiere/" });</script>]]></description>
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		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Whose Transparent Government?</title>
		<link>http://prsarahevans.com/2008/12/16/whose-transparent-government/</link>
		<comments>http://prsarahevans.com/2008/12/16/whose-transparent-government/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 04:18:47 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Government]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[cheeky geeky]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[transparent]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=130</guid>
		<description><![CDATA[By Dr. Mark Drapeau (a.k.a. @cheeky_geeky)
Reservation for 300 Million, Please
Since Barack Obama was elected, many people have called for a more open, transparent government.  Through my work in Washington, DC on the interaction between government and emerging social technologies,  I have heard phrases like &#8220;government with the people,&#8221; &#8220;participatory democracy,&#8221; and &#8220;user-generated government&#8221; tossed around.  [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Whose Transparent Government?", url: "http://prsarahevans.com/2008/12/16/whose-transparent-government/" });</script>]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Top 50 Tweeples contest &#8211; Who&#8217;s NOT talking about it?</title>
		<link>http://prsarahevans.com/2008/09/30/top-50-tweeples-contest-whos-not-talking-about-it/</link>
		<comments>http://prsarahevans.com/2008/09/30/top-50-tweeples-contest-whos-not-talking-about-it/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 19:08:19 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[microblink]]></category>
		<category><![CDATA[peter shankman]]></category>
		<category><![CDATA[pitchengine]]></category>
		<category><![CDATA[prsarahevans]]></category>
		<category><![CDATA[top 50]]></category>
		<category><![CDATA[tweeples]]></category>
		<category><![CDATA[warren whitlock]]></category>

		<guid isPermaLink="false">http://prsarahelizabeth.wordpress.com/?p=101</guid>
		<description><![CDATA[Hey tworld. YOU are making amazing things happen. That&#8217;s right Mashable, Chris Brogan, Warren Whitlock,  Microblink and Pitchengine are just a few super cool tweeps talking about the Top 50 Tweeples contest. (Not to mention all of the great promotion sent out by each of you.)  
 
It begs me to ask the question, who are some other cool [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Top 50 Tweeples contest &#8211; Who&#8217;s NOT talking about it?", url: "http://prsarahevans.com/2008/09/30/top-50-tweeples-contest-whos-not-talking-about-it/" });</script>]]></description>
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		<slash:comments>7</slash:comments>
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