A few years ago I read a quote from Blackbaud’s George Rubanenko in regards to fundraising,
“After six solicitations a year, the likelihood for long-term loyalty diminishes significantly.”
This means too many asks leads to the ultimate communications breakdown–the tune out.
Think about it, today it’s even easier to both reach your consumer AND HELP THEM TUNE YOU [...]
“The Message is the Messenger” infographic examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Thank you to Eloqua and JESS3 for creating.
The inspiration for the graphic comes from a SXSW panel I’m honored to be a part of called, “Media [...]
Here are 13 tweet-ready social vote tips for you to share:
Social Vote Tip: Check in on Foursquare to get your “I voted” badge today. #electionday
Social Vote Tip: Use the hashtag #electionday and become a part of a mosaic embedded on msnbc.com.
Social Vote Tip: check out Google’s Election Center for a plethora of resources. http://m.googleelectioncenter.com/ #electionday
An easy way to follow news outlets on Twitter with one click via Tweepml.org. If you would like to submit a news outlet to add to the list, click here.
This is an example of a really bad pitch which was targeted to me. Rather than out the person or focus on the negative (I did rant a bit on Facebook), let’s workshop this and make it a great pitch.
Without giving away too many details about the organization, here’s the background:
Non-profit fundraiser seeks to [...]
Whether you’re a local bar owner or CEO of a Fortune 100 company, people are talking about you online. This post is specifically looking at the online communities of media outlets. The majority of online media outlets, especially blogs have a comment section following articles. Many times these comments can prove more entertaining, heated and [...]
Proper Pitching: Or how to not to make a journalist or blogger angry and maybe ensure your story sees the light of day
Guest post by Jeff Cole. Jeff is experienced in marketing communications and in journalism. Cole spent over 20 years working as an awarding winning reporter in New York, Detroit and Milwaukee before crossing over into marketing communications. Because he was a reporter, Cole knows how the media works from the inside. He knows how to approach a [...]
GUEST POST from Chris Martin, @CMPR
While having an amazing “rambling, cover-the-entire world of social media in 90 minutes chat” with @PRSarahEvans today over baked manicotti and steak salad, we arrived at the conclusion that one of social media’s many great contributions to society and culture is that it helps us all move towards a more [...]
[I borrowed this post from my other blog, journchat.]
#journchat originated via the microblogging site, Twitter. I believe there is a need in this evolving world of media and public relations for some major dialogue between those who make it happen.
The mission of #journchat is to keep an ongoing, open dialogue between journalists, bloggers and public [...]
Do you remember Arnold asking a room full of kindergartners in Kindergarten Cop about their fathers?
Remember the answers the kids gave? Quick. Funny. Pithy. MEMORABLE! They explained the “who” and “what” in thirty seconds or less.
If you’re engaged in social media you have this opportunity each and every day.
Your social media profile is your opportunity [...]
Last week I hosted my first ever tweetup. (A face-to-face social gathering of people who interact on Twitter.) I was enamored with the thought of meeting my new virtual friends in person. As someone who is passionate about connecting, it is the natural next step in relationships I build. In social networks, especially via Twitter, [...]
Thanks to @PCfirestorm for designing logo!
Thanks to all for playing, this was a FUN experience. With more than 900 voters and 2,500 tweeples voted for, the Twitter community definitely used their voice! I’m already looking forward to the 2009 contest.
Are you following these tweeps? If not, you should! Voted for by their peers, the Unofficial Top 50 [...]
I love using up all of my energy each day and hitting the hay thoroughly exhausted. I’m talking about thoroughly and completely 100% brain-will-no-longer-function, tired. Where do I spend my valuable energy? Forming relationships and connecting good people with other good people. How do I do this? Through a combination of social and physical networks.
It’s no easy accomplishment to grow [...]
NOTE TO READER: If you are advanced social media user, you may find this post irrelevant. However, you can post tips and tricks in the comments section to help our social media family grow!
Use the note function on Facebook. Don’t know what/where it is? Let me know and I’ll walk you through. Your friends can [...]
The ULTIMATE social networking!
On a daily basis I get numerous requests related to job openings (mainly PR, marketing, communications, IT…), reporters looking for news sources, fun/innovative social media sites and such. As you can imagine, it’s a lot of information and I want to SHARE it!
I currently send out 20+ emails, tweets, etc… each day to many [...]