Mar 25 2011
Don’t call influencers “influencers” in your pitch
Your client or boss gives you an assignment:
Create a media list, including “basketball influencers and enthusiasts” and pitch them for our client’s upcoming event with a well-known basketball celebrity. (Think March Madness is influencing this post?)
You complete your research and built a targeted media list made up of traditional media, bloggers and influencers/enthusiasts. Now comes [...]
Apr 21 2009
A few pitching tips: fast pitch or slow pitch (but no curve balls)
I’m lucky to have a great network of professionals–truly lucky. I definitely do not “know it all” about the public relations profession and do not claim to. What I do have is access to some of the greatest minds around, mostly through social media. I also like to ask a lot of questions. Even when [...]
