May 23 2011
Robert Scoble’s pitching preferences
It’s always nice to know a content producer’s (e.g. blogger, journalist, etc…) pitching preferences prior to the pitch. I mean it. The more I can customize my pitch to meet their needs, the better. Otherwise, it’s up to our best guess and good judgment.
Along with at least 1,000 other people today, I sent a pitch [...]
Apr 23 2009
Proper Pitching: Or how to not to make a journalist or blogger angry and maybe ensure your story sees the light of day
Guest post by Jeff Cole. Jeff is experienced in marketing communications and in journalism. Cole spent over 20 years working as an awarding winning reporter in New York, Detroit and Milwaukee before crossing over into marketing communications. Because he was a reporter, Cole knows how the media works from the inside. He knows how to approach a [...]
