Our favorites: Sevans Strategy social tools
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What are you favorite free tools?
You’ve got the next “big thing” in technology. You’re excited and want to share it with the world. However, you’ve found that getting the media to cover your brand new startup isn’t easy. Luckily there are journalists and bloggers and entire outlets who specifically cover startups. This means a lot of people, including you (or [...]
Here they are, 25 tweet-ready professional tips for new communications professionals:
When your boss asks for your opinion it’s an opportunity. Showcase your strategic thinking and don’t rush your response.
In #PR we often live in the “gray”–answers aren’t black/white or crystal clear. If you want to move into mgmt, you’ll need to embrace.
Is your boss on [...]
The most common mistake I see time and time again in social media releases and blog posts:
Your Company Name is a world leader in the design, production and service of a really cool product.
The company name is often the only part of this description with a hyperlink and it leads back to the company’s homepage [...]
Your client or boss gives you an assignment:
Create a media list, including “basketball influencers and enthusiasts” and pitch them for our client’s upcoming event with a well-known basketball celebrity. (Think March Madness is influencing this post?)
You complete your research and built a targeted media list made up of traditional media, bloggers and influencers/enthusiasts. Now comes [...]
When the public relations (PR) profession first emerged there were two tools available: the press release and third party advocacy. These tactics were used to both promote clients and the professionals themselves (separately, of course). With the emergence of social media we’ve seen the emergence of a new type of professional–an overlap of the combined [...]
You wrote a blog post. Now what? Here are four (relatively) easy ways to give life to your content. Each of these tactics uses a public relations approach to engage and connect with a community (notice I didn’t say audience). Posts don’t share themselves and can remain stagnant if not promoted effectively. It’s helpful to [...]
1. “80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.” SOURCE
2. “The number of visitors to Web-based e-mail sites, like Gmail and Yahoo mail, declined 5.9 percent [...]
A recent study released by the Meltwater Group, the Future of Content, shows the very realistic state of digital media strategies for most businesses around the world. The research shows companies are learning ‘on-the-job’ how best to create and distribute content, and effectively connect with audiences. Furthermore, those emerging in a social [...]
In case you don’t have time to review Technorati’s State of the Blogosphere 2010 in its entirety, here’s an easy-to-digest recap. All takeaways are in a tweet-ready format (minus hashtags) so you can easily share with your networks.
This year’s topics include: brands embracing social media, traditional media vs. social media, brands working with [...]
This is a compilation of the remaining questions not addressed during the October 21 Fast Fire webinar.
Sevans Strategy: PR and Social Media Fast Fire Whitepaper
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You need a Xanax after explaining, yet again, that an avatar is not a creepy robot-like photo of you or the James Cameron film.
Your phone constantly locks up because the memory is dedicated to the 329 social networking apps running.
You decide to cancel tonight’s social gathering because you’re not sure if it’s considered a tweetup [...]
Before my recent keynote at the PR News Digital PR Next Practices Summit, Douglas Simon, President and CEO of D S Simon Productions, took time to chat with me. You can view his post here and watch the interview, below.
The Sevans Network for public relations and communications students and new professionals launched yesterday. It’s a private network that offers everything from career advice to internship wikis to real-time support from peers.
The Sevans Strategy team is dedicating a significant amount of time to helping new professionals grow and network. Strong believers in abundance and [...]
COMPLETE DISCLOSURE: The Sonos system mentioned here was provided to me at no cost. In addition there was no expectation that I would write, talk or post about the experience. This is a customer service win that I chose to share.
Every once in a while there is something that irks me enough I [...]