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	<title> &#187; PR</title>
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			<item>
		<title>Sevans Strategy&#8217;s favorite free social tools for PR</title>
		<link>http://prsarahevans.com/2011/05/24/sevans-strategys-favorite-free-social-tools-for-pr/</link>
		<comments>http://prsarahevans.com/2011/05/24/sevans-strategys-favorite-free-social-tools-for-pr/#comments</comments>
		<pubDate>Tue, 24 May 2011 23:13:43 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1738</guid>
		<description><![CDATA[ Our favorites: Sevans Strategy social tools 
 View more documents from PRsarahevans 

What are you favorite free tools?
<script type="text/javascript">SHARETHIS.addEntry({ title: "Sevans Strategy&#8217;s favorite free social tools for PR", url: "http://prsarahevans.com/2011/05/24/sevans-strategys-favorite-free-social-tools-for-pr/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/05/24/sevans-strategys-favorite-free-social-tools-for-pr/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>HOW TO: Get your startup noticed in the media</title>
		<link>http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/</link>
		<comments>http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:43:18 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[jennifer van grove]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1534</guid>
		<description><![CDATA[You&#8217;ve got the next &#8220;big thing&#8221; in technology. You&#8217;re excited and want to share it with the world. However, you&#8217;ve found that getting the media to cover your brand new startup isn&#8217;t easy. Luckily there are journalists and bloggers and entire outlets who specifically cover startups. This means a lot of people, including you (or [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HOW TO: Get your startup noticed in the media", url: "http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/04/11/how-to-get-your-startup-noticed-in-the-media/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>25 professional tips for the new communications pro</title>
		<link>http://prsarahevans.com/2011/04/07/25-professional-tips-for-the-new-communications-pro/</link>
		<comments>http://prsarahevans.com/2011/04/07/25-professional-tips-for-the-new-communications-pro/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 12:56:22 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[new pro]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1537</guid>
		<description><![CDATA[Here they are, 25 tweet-ready professional tips for new communications professionals:

When your boss asks for your opinion it&#8217;s an opportunity. Showcase your strategic thinking and don&#8217;t rush your response.
In #PR we often live in the &#8220;gray&#8221;&#8211;answers aren&#8217;t black/white or crystal clear. If you want to move into mgmt, you&#8217;ll need to embrace.
Is your boss on [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "25 professional tips for the new communications pro", url: "http://prsarahevans.com/2011/04/07/25-professional-tips-for-the-new-communications-pro/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/04/07/25-professional-tips-for-the-new-communications-pro/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>The most common SEO mistake in PR and how to fix it</title>
		<link>http://prsarahevans.com/2011/03/30/the-most-common-seo-mistake-for-pr-and-how-to-fix-it/</link>
		<comments>http://prsarahevans.com/2011/03/30/the-most-common-seo-mistake-for-pr-and-how-to-fix-it/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 16:48:45 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1520</guid>
		<description><![CDATA[The most common mistake I see time and time again in social media releases and blog posts:
Your Company Name is a world leader in the design, production and service of a really cool product.
The company name is often the only part of this description with a hyperlink and it leads back to the company&#8217;s homepage [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The most common SEO mistake in PR and how to fix it", url: "http://prsarahevans.com/2011/03/30/the-most-common-seo-mistake-for-pr-and-how-to-fix-it/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/03/30/the-most-common-seo-mistake-for-pr-and-how-to-fix-it/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t call influencers &#8220;influencers&#8221; in your pitch</title>
		<link>http://prsarahevans.com/2011/03/25/dont-call-influencers-influencers-in-your-pitch/</link>
		<comments>http://prsarahevans.com/2011/03/25/dont-call-influencers-influencers-in-your-pitch/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 16:04:15 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[enthusiasts]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[nuance]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1514</guid>
		<description><![CDATA[Your client or boss gives you an assignment:
Create a media list, including &#8220;basketball influencers and enthusiasts&#8221; and pitch them for our client&#8217;s upcoming event with a well-known basketball celebrity. (Think March Madness is influencing this post?)
You complete your research and built a targeted media list made up of traditional media, bloggers and influencers/enthusiasts. Now comes [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Don&#8217;t call influencers &#8220;influencers&#8221; in your pitch", url: "http://prsarahevans.com/2011/03/25/dont-call-influencers-influencers-in-your-pitch/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/03/25/dont-call-influencers-influencers-in-your-pitch/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Public relations professional today: Publisher and publicist</title>
		<link>http://prsarahevans.com/2011/03/23/public-relations-professional-today-publisher-and-publicist/</link>
		<comments>http://prsarahevans.com/2011/03/23/public-relations-professional-today-publisher-and-publicist/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 15:59:11 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1507</guid>
		<description><![CDATA[When the public relations (PR) profession first emerged there were two tools available: the press release and third party advocacy. These tactics were used to both promote clients and the professionals themselves (separately, of course). With the emergence of social media we&#8217;ve seen the emergence of a new type of professional&#8211;an overlap of the combined [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Public relations professional today: Publisher and publicist", url: "http://prsarahevans.com/2011/03/23/public-relations-professional-today-publisher-and-publicist/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/03/23/public-relations-professional-today-publisher-and-publicist/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>4 ways to maximize your online content using PR</title>
		<link>http://prsarahevans.com/2011/03/17/4-ways-to-maximize-your-post-using-pr/</link>
		<comments>http://prsarahevans.com/2011/03/17/4-ways-to-maximize-your-post-using-pr/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 17:33:16 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[maximize]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1493</guid>
		<description><![CDATA[You wrote a blog post. Now what? Here are four (relatively) easy ways to give life to your content. Each of these tactics uses a public relations approach to engage and connect with a community (notice I didn&#8217;t say audience). Posts don&#8217;t share themselves and can remain stagnant if not promoted effectively. It&#8217;s helpful to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "4 ways to maximize your online content using PR", url: "http://prsarahevans.com/2011/03/17/4-ways-to-maximize-your-post-using-pr/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/03/17/4-ways-to-maximize-your-post-using-pr/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>50 social media stats for your arsenal (from #Commentz)</title>
		<link>http://prsarahevans.com/2011/02/17/50-social-media-stats-for-your-arsenal-from-commentz/</link>
		<comments>http://prsarahevans.com/2011/02/17/50-social-media-stats-for-your-arsenal-from-commentz/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:33:10 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[commentz]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1465</guid>
		<description><![CDATA[1.     “80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.” SOURCE
2.     “The number of visitors to Web-based e-mail sites, like Gmail and Yahoo mail, declined 5.9 percent [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "50 social media stats for your arsenal (from #Commentz)", url: "http://prsarahevans.com/2011/02/17/50-social-media-stats-for-your-arsenal-from-commentz/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2011/02/17/50-social-media-stats-for-your-arsenal-from-commentz/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>STUDY: The Future of Content</title>
		<link>http://prsarahevans.com/2010/12/07/study-digital-media-strategies-in-their-infancy/</link>
		<comments>http://prsarahevans.com/2010/12/07/study-digital-media-strategies-in-their-infancy/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 18:23:36 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1433</guid>
		<description><![CDATA[A recent study released by the Meltwater Group,  the Future of Content, shows the very realistic state of digital media strategies for most businesses around the world. The research shows companies are  learning ‘on-the-job’ how best to create and distribute content, and  effectively connect with audiences. Furthermore, those emerging in a social [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "STUDY: The Future of Content", url: "http://prsarahevans.com/2010/12/07/study-digital-media-strategies-in-their-infancy/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/12/07/study-digital-media-strategies-in-their-infancy/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Key takeaways of State of the Blogosphere 2010</title>
		<link>http://prsarahevans.com/2010/11/10/key-takeaways-of-state-of-the-blogosphere-2010/</link>
		<comments>http://prsarahevans.com/2010/11/10/key-takeaways-of-state-of-the-blogosphere-2010/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 20:09:12 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[state of the blogosphere]]></category>
		<category><![CDATA[technorati]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=1411</guid>
		<description><![CDATA[In case you don&#8217;t have time to review Technorati&#8217;s State of the Blogosphere 2010 in its entirety, here&#8217;s an easy-to-digest recap. All takeaways are in a tweet-ready format (minus hashtags) so you can easily share with your networks.

This year&#8217;s topics  include: brands embracing social media, traditional media vs. social  media, brands working with [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Key takeaways of State of the Blogosphere 2010", url: "http://prsarahevans.com/2010/11/10/key-takeaways-of-state-of-the-blogosphere-2010/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2010/11/10/key-takeaways-of-state-of-the-blogosphere-2010/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
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