Way back in my health care days we worked with a consultant who taught me about being a fire starter. It is a concept I’ve kept in the back of my mind since learning about it. I’d like to share it with you now in the hope it speaks to you, too.
A Fire Starter is [...]

A few weeks ago I asked current public relations interns to share their “tales from the workplace” with the expectation they would remain anonymous. I asked for them to share good, the bad and the ugly.
I was flooded with responses.
There were many stories of good experiences and even more with “the bad” and “the ugly.” [...]

While it’s not the sunnier side of public relations, it’s something the majority of us have experienced. The dreaded moment when you realize you may not meet a client’s expectations. I know, I know. It’s not something we typically talk about. But, it happens. Why does it happen? From short turnaround time to poor planning, [...]

This is the unedited version of a Skype chat I had with the Denver chapter of PRSA. Questions range from how to stand out online to tips and advice for growing a Twitter following. Check it out.

Q&A with PRSA Colorado from Sarah Evans on Vimeo.

Have you ever searched for #PRfail on Twitter? It’s a saved search I access on a daily basis. Earlier this week I tweeted about the #PRfail, but the number of retweets made it impossible to see the content. I suspect this post is going to crowd the search a bit, however I’ve pulled my “six [...]

Participating in last Wednesday’s #smallbizchat via Twitter, we ran out of time and couldn’t get to all of the questions. The remaining questions and my responses are below.
An overview of the questions and my responses during the chat can be found here.
How much of that 10% would you say goes into building relationships? (per@jdp23)
This question [...]

When someone in the public relations (PR) industry screws up, we all hear about it. Today is no different. Techcrunch published a post about a PR firm who hires people to pose as real customers of iPhone apps and generate positive comments. I’d like to believe the good pros out there know this is NOT [...]

Whether you’re a local bar owner or CEO of a Fortune 100 company, people are talking about you online. This post is specifically looking at the online communities of media outlets. The majority of online media outlets, especially blogs have a comment section following articles. Many times these comments can prove more entertaining, heated and [...]

The election, the economy and the ongoing war made 2008 one of the most challenging years in recent memory. The impact on PR cannot be overstated: We had a volatile year – agency cut-backs due to shrinking marketing budgets, the social media community buzzing that PR was dead, the social media community buzzing that PR [...]

The media landscape has been changing since the emergence of social media as a highly influential platform. Everyone has a soapbox and everyone wants to be heard. Some voices are louder than others reaching further and riding that digital wave. Not every brand out there understands how to effectively become part of that conversation and [...]

 I’ll keep this short and sweet…  It is my goal/mission/passion/hedgehog concept to socially connect good people with other good people – FAST! Seriously. I want to be the Jimmy John’s of connectedness (i.e. social networking). You know, connecting people so fast you’ll freak? I’m talking about quality connectedness, not just connecting for the sake of connecting. So, [...]