Participating in last Wednesday’s #smallbizchat via Twitter, we ran out of time and couldn’t get to all of the questions. The remaining questions and my responses are below.
An overview of the questions and my responses during the chat can be found here.
How much of that 10% would you say goes into building relationships? (per@jdp23)
This question [...]

Guest post by: Daniel Prager is an interactive marketing consultant at The Ocean Agency, an interactive marketing firm in Chicago, IL. He also is a contributor to Ploked. You can learn more about the rest of his online presence here and find  him on Twitter.
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Is “influence” is the new “leverage?” The phenomenal success of Trust [...]

Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:

10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]

Note: This is a portion of the Crisis Overnight story. It is meant to give you an overview of what components made up our success. If you have specific questions, feel free to contact me directly (prsarahevans at gmail dot com).

What happened?
A beloved and trusted community crisis center tapped out and maxed [...]

Information overload? I know how you feel. Everyday I scan headlines, check my RSS feeds and head over to see what my favorite bloggers are saying about PR and new media. I already share the majority of what I read via Twitter, but wanted a better way to publicly archive it. Sure, I could list [...]

Co-written by Peter Shankman and Sarah Evans
There’s a new phenomena of people declaring themselves social media experts.  We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists. 
Social media is [...]

I’ve had the good fortune of presenting more and more on social media. It’s a hot topic right now and it’s important to learn from the right people (I’m currently working on a post “Is your social media expert really an expert?”). You’ll notice in this presentation that I don’t spend a lot of time [...]

Social Media And Public Health Communication (no formatting)
View more documents from Sarah Evans.

Last week I decided to tweet 15 things public relations professionals can use to show a RETURN ON ENGAGEMENT (ROE)–the new return on investment–on their social media efforts. Here is a recap of those tweets:
Social media ROE tip #1: use a URL shortener like bit.ly to show how much traffic you are driving and from [...]

If you could only pick ONE reason why you use social media, what would it be? That’s right, ONE reason. Check the results of the poll often and use the information for your own blog post or for an upcoming presentation. Enjoy!

Guest post by: Arik Hanson, APR (Follow him on Twitter, too @arikhanson)

These days, it’s all about Web 2.0. David Armano just raised more than $16,000 for a homeless mother—all by making a simple “ask” to his trusted community. Facebook continues to grow by a whopping 600,000 users a day. And there are now more podcasts [...]

The media landscape has been changing since the emergence of social media as a highly influential platform. Everyone has a soapbox and everyone wants to be heard. Some voices are louder than others reaching further and riding that digital wave. Not every brand out there understands how to effectively become part of that conversation and [...]

This is your friendly reminder that the bus leaving for Social Media Station is now boarding.
To all  business owners, top executives, board members, marketing and public relations gurus and those who generally like to impress their superiors…you’re hearing it directly from me:
It’s not too late to engage with your community through social media.
I can [...]