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“About two-thirds of US respondents have seen a QR code. Of those surveyed, about half who saw [...]

A few years ago I read a quote from Blackbaud’s George Rubanenko in regards to fundraising,
“After six solicitations a year, the likelihood for long-term loyalty diminishes significantly.”
This means too many asks leads to the ultimate communications breakdown–the tune out.
Think about it, today it’s even easier to both reach your consumer AND HELP THEM TUNE YOU [...]

1.     “80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.” SOURCE
2.     “The number of visitors to Web-based e-mail sites, like Gmail and Yahoo mail, declined 5.9 percent [...]

The Sevans Strategy interns were recently challenged to create basic, 101 level “how to” guide for popular social networks. Our team receives so many inqurieis from those just getting started, that we identified an opportunity. What if we created white papers for the most popular social networks that ANYONE could have access to? Thus, the [...]

Celebrities with an active online profile can easily thrust others into the limelight. Last night professional basketball player Kevin Durant (@kthunderup), shooting guard for the Oklahoma City Thunder, tweeted that a relatively unknown (although he is the nation’s leading college scorer) college guard Jimmer Fredette was the “best scorer in the world.” (And this was [...]

A recent study released by the Meltwater Group, the Future of Content, shows the very realistic state of digital media strategies for most businesses around the world. The research shows companies are learning ‘on-the-job’ how best to create and distribute content, and effectively connect with audiences. Furthermore, those emerging in a social [...]

Want to add “I designed the Global14 social logo” to your creative portfolio? Well, now you can.
Jermaine Dupri (JD) (@LTLline) and I launched the search for the next great social logo designer through a contest hosted on Global14. Announced tonight through JD’s Twitter feed, we are ready for entries.
What are the logo criteria? It should [...]

Here are 13 tweet-ready social vote tips for you to share:

Social Vote Tip: Check in on Foursquare to get your “I voted” badge today. #electionday
Social Vote Tip: Use the hashtag #electionday and become a part of a mosaic embedded on msnbc.com.
Social Vote Tip: check out Google’s Election Center for a plethora of resources. http://m.googleelectioncenter.com/ #electionday
Social [...]

This is a compilation of the remaining questions not addressed during the October 21 Fast Fire webinar.
Sevans Strategy: PR and Social Media Fast Fire Whitepaper
View more documents from Sarah Evans.

What advice can you offer on social media tactics for restaurants?

Enjoy!

You need a Xanax after explaining, yet again, that an avatar is not a creepy robot-like photo of you or the James Cameron film.
Your phone constantly locks up because the memory is dedicated to the 329 social networking apps running.
You decide to cancel tonight’s social gathering because you’re not sure if it’s considered a tweetup [...]

I asked for social media question submissions yesterday for today’s blog post. Below is a representation of the most common questions asked. If you like this concept and want to see more, please let me know. Happy Friday!

Ed Cabellon (@EdCabellon): Given the speed that technology and social media are moving at, what advice would [...]

Social Media Slides For Your Presentation
View more presentations from Sarah Evans.

Yesterday myself and co-worker Amanda Flahive attended the American Red Cross of Greater Chicago’s pilot “Virtual International Humanitarian Law” class. A lot of big words. I know. Bear with me.
The American Red Cross offers a free class world-wide that helps civilians and soldiers know what humanitarian laws and rights govern how to [...]