Calling all #journchat participants. This time you can join me for a LIVE edition with a major news network.
The special edition of #journchat LIVE takes place on Monday, August 9, 2010, from 8 to 10 p.m. EDT at NBC News’ headquarters at “30 Rock,” NBC’s historic studio and broadcast complex at Rockefeller Plaza.
So, [...]

Alicia Keys and AK Worldwide announced today that Alexis Tirado has landed the highly-coveted Head Blogger position for Keys’ soon-to-be-launched website IAAS.com (I Am A Super Woman). In April, Alicia Keys partnered with Monster.com to launch a national pursuit for the Head Blogger of IAAS.com.
Keys and Monster.com were aided in the judging process [...]

What’s next for the public relations industry? It’s not about the “next” Twitter or “Foursquare.” It is about bringing structure, focus and strategy to the idea of social. Below is my recent keynote for the PRSA Travel and Tourism (#travelPRSA) conference. Feel free to add your thoughts and opinions in the comments.
PRSA Travel [...]

Do you know where your privacy is on Facebook? If you’re like me, you know “in general” that privacy has lessened and more of your information is available (especially if you haven’t updated your privacy settings). But there’s more to it than that. Just like a college athlete on a full scholarship, Facebook owns you [...]

A new report from PQ Media is the first to define, size, structure and forecast spending in the emerging category of Social Media Sponsorships. Brand marketers are increasingly finding a way to be included in social media content – including the controversial “sponsored conversations” segment — where a brand pays a content [...]

We all know brands are jumping into the social media waters. Each day I see more advertisements, websites and print pieces showcasing a presence on Twitter, Facebook, YouTube and the like. But, what are they actually doing when they get there? Let’s give them some advice.
Let me know what YOU want [...]

This is the unedited version of a Skype chat I had with the Denver chapter of PRSA. Questions range from how to stand out online to tips and advice for growing a Twitter following. Check it out.

Q&A with PRSA Colorado from Sarah Evans on Vimeo.

Think of this post as a starter guide for getting to know an online audience. After reading, think about how you can contribute information in the comments section.
The most successful online fundraising campaigns have many of these components/attributes:

They do not overwhelm (not trying to save the world)
Know their audience
Specific, understandable, digestable
Are engaging
Participatory
Recognize donors and other [...]

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The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]

Participating in last Wednesday’s #smallbizchat via Twitter, we ran out of time and couldn’t get to all of the questions. The remaining questions and my responses are below.
An overview of the questions and my responses during the chat can be found here.
How much of that 10% would you say goes into building relationships? (per@jdp23)
This question [...]

Guest post by: Daniel Prager is an interactive marketing consultant at The Ocean Agency, an interactive marketing firm in Chicago, IL. He also is a contributor to Ploked. You can learn more about the rest of his online presence here and find  him on Twitter.
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Is “influence” is the new “leverage?” The phenomenal success of Trust [...]

Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:

10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]

Note: This is a portion of the Crisis Overnight story. It is meant to give you an overview of what components made up our success. If you have specific questions, feel free to contact me directly (prsarahevans at gmail dot com).

What happened?
A beloved and trusted community crisis center tapped out and maxed [...]