STUDY: The Future of Content
A recent study released by the Meltwater Group, the Future of Content, shows the very realistic state of digital media strategies for most businesses around the world. The research shows companies are learning ‘on-the-job’ how best to create and distribute content, and effectively connect with audiences. Furthermore, those emerging in a social [...]
“Standards of Teamwork,” because it’s all about the team
I believe we live and die by the team. Call me crazy, but I know I can’t do it all by myself. The public relations industry is full of days which are fast-paced, tiresome and long hours. It’s not always glamorous, but when the work is done right can be extremely rewarding.
I’ve learned [...]
Tips for building a small business social media strategy
Listening. It should be at the top of your small business’ list if you’re developing a social media strategy. It’s not a coincidence two respected social media advisers both ranked “listening” as the focus area for small businesses.
Chris Brogan, social media adviser, author, Trust Agents, offers this advice, “Listen. And Listen Deeply.”
Scott Monty, head of [...]
Do you have a strategy for online comments?
Whether you’re a local bar owner or CEO of a Fortune 100 company, people are talking about you online. This post is specifically looking at the online communities of media outlets. The majority of online media outlets, especially blogs have a comment section following articles. Many times these comments can prove more entertaining, heated and [...]
