Oct 22 2009
Soymilk: Not a negative PR issue for Target
AdWeek released an article today regarding Target’s recent accusation of false advertising for allegedly wrongly promoting ‘organic’ soymilk. Target is being targeted (pun intended) by The Cornucopia Institute, “alleging that Target was misleading consumers in its national newspaper advertisements for Silk.” (Target is also accused of wrongly promoting certain Archer Farms products as organic.)
As a [...]