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		<title>Is your social media expert really an expert? The top 25 ways to find out.</title>
		<link>http://prsarahevans.com/2009/07/13/is-your-social-media-expert-really-an-expert-the-top-25-ways-to-find-out/</link>
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		<pubDate>Mon, 13 Jul 2009 05:00:36 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[peter shankman]]></category>
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		<category><![CDATA[skydiver]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 25]]></category>

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Co-written by Peter Shankman and Sarah Evans
There’s a new phenomena of people declaring themselves social media experts.  We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists. 
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