It’s your client’s launch day for that big social campaign. You’ve got your hashtags in place, content ready, social media release on stand by and a fan base ready to mobilize. As you prepare to send out that first tweet, Facebook post and Flickr photo you realize that one or more of the social networks [...]
On Fox News Monday night I shared how the death of Osama bin Laden was amplified by social networks, like Twitter. We discussed the importance of citizen journalism, the responsibility of a news audience and the all-time top media stories online (hint: this story didn’t even break the top 10).
Sarah Evans Talks About the Osama [...]
“The Message is the Messenger” infographic examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Thank you to Eloqua and JESS3 for creating.
The inspiration for the graphic comes from a SXSW panel I’m honored to be a part of called, “Media [...]
Celebrities with an active online profile can easily thrust others into the limelight. Last night professional basketball player Kevin Durant (@kthunderup), shooting guard for the Oklahoma City Thunder, tweeted that a relatively unknown (although he is the nation’s leading college scorer) college guard Jimmer Fredette was the “best scorer in the world.” (And this was [...]
COMPLETE DISCLOSURE: The Sonos system mentioned here was provided to me at no cost. In addition there was no expectation that I would write, talk or post about the experience. This is a customer service win that I chose to share.
Every once in a while there is something that irks me enough I [...]
Congratulations to Jayne Levy (@jaynelevy) of Fishman PR (@fish_franchiz) who will join me in NYC next Monday for #journchat LIVE at NBC News’ headquarters at “30 Rock.”
Levy and her Fishman team submitted the winning entry for the recent “Win a Trip to NYC With Me” contest hosted by #journchat sponsor, Cision.
The special edition of #journchat [...]
Do you know where your privacy is on Facebook? If you’re like me, you know “in general” that privacy has lessened and more of your information is available (especially if you haven’t updated your privacy settings). But there’s more to it than that. Just like a college athlete on a full scholarship, Facebook owns you [...]
Twitter Usage In America: 2010, a report released today from Edison Research/Arbitron Internet and Multimedia Series, is among the most significant data released to date on Twitter. A three-year project that is both nationally representative and projectable.
The report outlines key findings related to both the history of Twitter along with future predictions, trends [...]
Do you run a Twitter industry chat (or know someone who does)? There are more than 100 industry chats that take place each week via Twitter and no master calendar to promote them. Enter the Twitter Industry Chat Schedule.
Fill out this form and all chat information will be shared via PRsarahevans.com shortly.
The #journchat community had an opportunity to pick the brain of NYU’s journalism professor Jay Rosen (@jayrosen_NYU) this past Monday. This is a complete transcript of the questions and Jay’s responses.
The complete #journchat transcript from 1/25: http://j.mp/60myJH (270+ participants, 1,300+ tweets).
Q1: What do you think of journs using only Facebook and Twitter to test the [...]
***UPDATE: Submissions are now closed.***
What happens when a well known celebrity is behind in a charity fundraiser? He makes fun of people. Comedian Michael Ian Black will be making fun of his Twitter followers for charity between 2 to 3 p.m. EST on January 5, 2010.
Black is part of PayPal’s Regift the Fruitcake charity [...]
Have you ever searched for #PRfail on Twitter? It’s a saved search I access on a daily basis. Earlier this week I tweeted about the #PRfail, but the number of retweets made it impossible to see the content. I suspect this post is going to crowd the search a bit, however I’ve pulled my “six [...]
I talked about this in Commentz back in September, but wanted to share here.
I read this stat via Mashable which essentially reinforced the 80/20 rule on Twitter: “80 percent of users are ‘meformers,’ or ‘me now’ status updaters. The rest (20 percent) are informers who use the channels to share informational updates.”
The stat wasn’t surprising, [...]
It was reported this morning that there are already 6.5 million Twitter lists. Impressive numbers. As the number of lists grows it will become increasingly difficult to decide which lists to follow. I’ve done a bit of research to get you started with a few popular lists.
You can easily view all lists related to journalism, [...]
It’s Monday night which means it’s #journchat. Tonight’s chat had approximately 168 professionals (with more than 1,000 tweets) who participated. A one-question poll tonight (taken by 90 of the participants) showed the following breakdown: 26 journalists, 38 PRs, 21 bloggers, 18 marketing professionals among others. While we asked nine questions during the chat, I’ve highlighted [...]